The goal of this project was to create a branding and packaging system for gardening seeds that is vastly different from other brands. The motivation behind this was to make Sunshine Seed Company stand out. The design direction is simple, fun, and organic. The target audience is young adult females with average to lower incomes who are looking for a fresh way to explore gardening, get outside, and expand their interest in plants and health by growing their own produce. The primary design challenge was a concern that the packaging would be too different. The packaging needed to set Sunshine Seed Company apart from the rest without making the product difficult to find.

The long banner would wrap around the main package, which is the circular box shown above. The garden labels come with the package to place in the garden after the seeds have been planted.

These die cuts show the packaging of the individual seed types before they're printed.